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GerbyCasts with Phil Gerbyshak

Dec 4, 2018

So excited to talk to Seth Godin.

His latest book This Is Marketing is already a runaway bestseller.

He shares many of his insights into permission marketing and marketing in general.

How his top of funnel is a blog post a day for 20 years.

And how this book defines what marketing really is.

Enjoy it!! I sure...

Dec 3, 2018

"A meatball sundae is messy, disgusting, and ineffective. It's the result of combining two perfectly good items that don't go well together." Seth Godin

In this conversation I had with Seth Godin back in 2008, we talked about how we can AVOID the meatball sundae, the title of and topic of a book he published 10 years...

Oct 24, 2018

What is mindful marketing, and how can you use it to increases sales and grow your business? Lisa Nirell is the foremost expert on mindful marketing, as she's the author of The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World. She's been marketing since 1983 with such companies as Hilton,...

Oct 22, 2018

Want to get more business? You need a talk trigger, and to leverage word of mouth in an intentional way. And you can learn how in this conversation with Daniel Lemin, co-author of the new book Talk Triggers. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on...

Apr 26, 2017

When any 2 marketers team up to write a book, it catches my attention. When 2 marketers I have huge respect for write a book, I want to talk to them about how they did it, and what lessons they learned in writing the book, as well as what the book is all about. In this winning business conversation, Seth Price and Barry...